Author: Jarlath Sweeney Fleet Transportation Magazine
Museo Storico Alfa Romeo, the famous Italian brand’s official museum, located in Arese, reopened in 2015 (after being closed for four years). It was one of three venues featured in the eight Autostyle Car Design Digital Edition Workshop series, the second being Alfa’s Centro Stile Design Centre in Turin. Chief Designer, Alessandro Maccolini was the host for the online presentation which explored the history of the Alfa Giulia GTA from the original ‘60s model to the all-new Giulia GTA and its performance version, the Giulia GTAm. The launch of these new range-topping models suitably marks Alfa Romeo’s 110th anniversary.
The revived Giulia GTA range is technically and conceptually inspired by the 1965 Giulia GTA, the “Gran Turismo Alleggerita” developed by Autodelta*, based on the Giulia Sprint GT, which had triumphed in races all over the world.
This model truly has its position high up on the shelf of automotive history. As explained by the Museum Director the original Giulia GTA was a most successful road and race car (with 7 European Touring Car Championships, to mention a few big wins). Internally, it was called the ‘Series 105’, the coupé version of the 105 series, which used the shortened floorpan from the Giulia Berlina and was designed by Bertone.
“A victory a day with the everyday car” was the sales slogan and the winning theme for the car’s appeal and success.
That motto still rings true to the new model generation almost 55 years later, according to Alessandro.
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