Author: Jarlath Sweeney Fleet Transportation Magazine
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Once again, high quality entries were submitted by college students from all over the world for the 17th annual Autostyle Design Competition. For the 2020 running of the international event dedicated to automotive design, it took a virtual platform.
Before the announcement of the prize winners, a series of ten presentations by leading car designers were held weekly on-line under the Autostyle Design Competition Digital Editions banner, direct from their Centro Stile (Design Centres). From 1 October to 3 December, interesting and intriguing presentations were made by design heads at Maserati, Volvo & Polestar, Lamborghini, Ford, Toyota, Fiat, Pagani, Alfa Romeo, Dallara and Ferrari. (See links to reports from each episode below).
To conclude the ongoing series, organised and promoted by Berman S.p.A., the leading Italian production company of original equipment components and original car accessories and supported by Wacom, 3M, Auto & Design and Fleet Car magazine, the announcement of the Autostyle Design Competition was met with much anticipation. The eight finalists selected from the initial entry list, judged by the regular committee (consisting of the Chief Designer panel, and event partners) eagerly awaited the news of whether their renderings of the nominated cars were among the award recepients.
Italian Flavio Boggi (21) a student at IAAD, Turin, emerged as the overall winner of the prestigeous Committee Best Proposal award and along with it recieved the Wacom Best Proposal Digital Prize for his impressive interpretation of the new Fiat 500e and Aston Martin DBX. Fellow IAAD Student and countryman Elia Baggi Necchi (24), who chose the Honda e and Ford Mustang Mach-e to work on, was honoured with the Auto & Design Creativity Award. The other finalists from Japan, Kazakhstan, Uruguay and UK submitted their renderings on some of the above listed cars and/or the Toyota Yaris Cross and Byton M-Byte.
Looking to a broader design portfolio, Alessandro Ceccon’s Piemontesina two-seater microcar concept subtitled “The Reflection of Turin” was presented with a special award from 3M.
Roberto Artioli, President, Berman S.p.A., was very pleased with the outcome in how the event and competition progressed in its new format and that it generated a much broader audience from around the globe. “While we were unable to host our annual event at “The Villa” (Mantova), we had to take a virtual stage, which worked out very successful, right to the end. We are very grateful to all the participants; the students, the sponsors and the guest car designers for making it happen,” he said. Roberto paid tribute to his staff at Berman, the organising team for their excellent work in challenging times. “They created a new platform for all to get involved and enjoy, a format which we will consider using again in the future. Moreover, we look forward to hosting the event in more natural surroundings at “The Villa’ again next year,” he concluded.